Government & public administration
Australian Taxation Office — a more approachable approach
Made tax communications clearer and more approachable — without losing accuracy.
At a glance
- Client: Australian Taxation Office
- Sector: Government & public administration
- Service: Customer Communications & Content
- Product: CommScore.AI
The objective
The ATO wanted communications that were more approachable and easier to understand for taxpayers.
What we did
We assessed and redesigned communications for clarity and a more approachable tone while keeping them accurate and compliant.
The result
Clearer, more approachable communications for taxpayers.
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