Health plans & payers
BUPA — how positive writing saved them $2 million
Positive, plain-language writing cut avoidable contact and saved around $2 million.
At a glance
- Client: BUPA
- Sector: Health plans & payers
- Service: Customer Communications & Content
- Product: CommScore.AI
The objective
BUPA's customer communications were driving avoidable contact and cost.
What we did
We applied positive, plain-language writing to high-volume customer communications.
The result
Around $2 million saved through clearer, more positive communications.
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