Financial services & insurance
NAB — giving a bank its voice
Defined and applied a consistent, human brand voice across communications.
At a glance
- Client: NAB
- Sector: Financial services & insurance
- Service: Customer Communications & Content
- Product: CommScore.AI
The objective
NAB wanted a consistent, human brand voice across its customer communications.
What we did
We defined and applied a consistent customer-communications voice across channels.
The result
A clearer, more consistent bank voice across communications.
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